With all of the development having recently come to and also planned for Atlantic City, a thought came to mind: the casinos here are following the lead of Las Vegas and bringing in more non-gaming amenities with every passing year. Years ago there was nothing to do in this town except gambling and eating, and most casino patrons would not leave their own casino of choice to do that eating. Casino management also did famously little in the way of encouraging people to leave the building, which is why every casino is guaranteed to have a steak/seafood, Italian, and some kind of Asian restaurant on the premises, because that was all the culinary diversity that was needed back then. Now, the game has changed in town: casinos have become comfortable letting their players leave the building to enjoy a dinner somewhere else because their market research has shown that unless the casino or hotel royal flushes their customer service skills down the toilet, the majority of that person’s gaming dollars will end up back at the original property.
The previous paragraph was a necessary lead-in to this little bit of a news flash: in case you haven’t noticed, the restaurant scene in Atlantic City is exploding, and has been for a few years now. The original catalyst for the rise in food and beverage offerings was the construction of The Quarter at Tropicana, which announced its roster of high-profile tenants such as The Palm, Red Square, and P.F. Chang’s. Next came the opening of Borgata with the Atlantic City branch of Old Homestead, which was followed by the buzz surrounding the opening of The Pier and its stable of restaurants. That buzz still continues in a way, because there’s remaining undeveloped space on the 3rd floor. Rumjungle is, according to sources, still on its way, supposedly to open early next year. The name "Todd English" has not been heard in months, contrary to early reports that the New York celebri-chef was bringing a version of either Olives or English is Italian to the Boardwalk. Not to be outdone, Borgata struck again with the first phase of its expansion, giving space to such culinary luminaries as Wolfgang Puck and Bobby Flay. With all of these great places popping up and most of them being variations on a theme (steakhouse, seafood joint, etc.) I set out to ask people I know in the restaurant business what they feel is missing from the restaurant market here. Many of the contributors have asked for anonymity for various personal or corporate reasons, however there’s no doubt that the people who gave their answers to The Mole are at the peak of the business in this town, and their answers reflect a view from the top. The answers will be posted in a series of posts over the summer and fall, so stay tuned for more insider info.
The question that was asked of the fine ladies and gentlemen that contributed was this: "If you were not involved in the Atlantic City restaurant scene, what would you say the city is missing in terms of restaurants or foodservice options?"
The first response comes from an anonymous sales and marketing manager at one of the city’s better steakhouses: "Coming to AC from a background of consulting at resort locations in 3 other states (PA/DE/MD) the biggest missing link I see is a very large, multi-purpose waterfront location that is "on the water", not just behind glass with a "view" of the water. A tourist eating facility (in AC) that is casual and family-oriented for all matters seafood: crabs, clams, corn on the cob with buckets and brown paper and mallets. The same location could offer consistent (daily? weekly?) outdoor entertainment for the older crowds (steel drum band, torches, outdoor deck dancing). In the other states, some facilities also house finer dining and banquet facilities as well as parasailing and boat rentals. On-site parking is also a plus!"
Look for more commentaries as the summer and fall go on. Atlantic City Dining Guide
Mike Holovacs, the Atlantic City Mole, is a concierge at one of the larger casino properties in town. Feel free to leave comments or questions.


